Lately, I have been kicking around a new idea to support volunteer engagement efforts – Why not integrate volunteer workplace wellness programs into our volunteer recognition and retention strategies? After all, if we are asking more and more of our volunteers, shouldn't the level of our support be enhanced as well?
Can a business case be made for investing in volunteer wellness? Let’s take a look…
What Is a Wellness Program?
According to the Society for Human Resource Management (SHRM), 61% of employers now offer employee wellness programs to their paid staff. Traditionally, these programs have included perks such as flu shots, smoking cessation, preventive health education, fitness center memberships, weight loss programs, health fairs, and stress reduction programs to name a few.
Although many of these activities may not be appropriate for volunteer programs (since most don't offer health coverage to volunteers), the intent of a wellness program focused on volunteers is much the same – to support the health, safety, and well being of those who help our organizations realize their missions.
What Are the Benefits of Wellness Programs?
Employers have recognized the value of employee wellness programs as strategies to reduce health care costs. Many studies have pointed to the significant return on investment (ROI) of these initiatives (for an in-depth US Department of Labor study click here).
Aside from reducing the costs of insurance premiums covered by employers, and a decrease in absences related to illness, some employers have also noted the positive effects wellness programs have on employee morale, motivation, and productivity.
How Can a Wellness Program Lead to Increased Volunteer Engagement?
There may be real benefits for volunteer programs, too. By promoting the well-being of volunteers through a well-designed program, we may be able to better support their ability to make a difference and thus impact their satisfaction, enthusiasm, and depth of involvement.
Here are some possible results of such an initiative:
- A purposefully designed program may demonstrate to volunteers that they are valued and trusted members of the team, even more than traditional volunteer recognition activities.
- Offering a wellness program as a perk may make some volunteer opportunities more appealing than others.
- Because most wellness programs include group activities or education, they present a unique opportunity for volunteers to socialize, have fun, and better manage stress.
- In addition, the social nature of many wellness activities build peer relationships that may result in greater shared accountability and higher team productivity.
- The aspirational aspects of wellness programs (as they often seek to promote positive behavioral changes) directly align with the inherent nature of volunteerism as a way to improve oneself, one’s community, and society as a whole and thus may support higher personal satisfaction with their volunteer role.
- Achievement and personal growth also feeds upon itself, promoting higher levels of self-confidence which may result in increased wiliness to undertake new challenges and even team leadership responsibilities.
Why Focus on Volunteer Health and Well-being?
Although science has yet to demonstrate a correlation between volunteer wellness promoton and program outcomes, we have anecdotal evidence that speaks to the unique challenges today's volunteers face. These barriers might be addressed through a wellness program explicitly designed to address these issues.
We know that some volunteers – particularly those who provide direct services – are unprepared for the reality of their roles. For example:
- Some volunteers suffer from burn-out because they are not prepared for the stress of working directly with clients in crisis, and/or do not know how to maintain appropriate professional boundaries with those they serve.
- Volunteers who have little experience with the charitable sector sometimes struggle with the slow pace of change or lack of readily available resources.
- Still others experience a kind of “culture shock” as they immerse themselves in new communities and new contexts.
- Others may become demoralized with their inability to find ready solutions to some of our society’s most persistent problems.
- Some are frustrated by what they perceive as pointless reporting, paperwork, and grant requirements for the projects with which they are involved.
The increased stress of new challenges, coupled with the disappointment of unmet expectations, can create an environment that can foster dissatisfaction in a volunteer corps (for more on volunteer expectations, see my earlier post). A volunteer wellness program might be a savvy preventive measure as well as an antidote to current volunteer discontent.
Getting a Volunteer Wellness Program Off the Ground
Because the relationship of volunteers to their host organization is different than that of employer to employee, it makes sense that the at least some of the components of a volunteer program are different than its more traditional private sector counterpart.
One easy way to integrate volunteer wellness into your program is
to collaborate with your existing employee-based program (or that of a
corporate partner or funder) and make some of their offerings available to
volunteers. Another is to develop your program internally, with a volunteer leadership team guiding the way. Below are a few ideas to get the ball rolling.
- Start each meeting off with two minutes of silent mindfulness meditation, focusing on the breath.
- Appoint a qualified staff person – with counseling, coaching, or social work experience – to be a volunteer ombudsman and support person who is available to debrief difficult situations and interactions the volunteer has experienced.
- Serve healthy, nutritious snacks during volunteer meetings and trainings instead of cookies, candy, and donuts.
- Encourage volunteers to journal and relfect on three things they are grateful for each day; then, regularly ask them to share their gratitudes at each meeting or online through a community chat.
- Provide in-service training on how to maintain professional boundaries with clients, along with with case studies for practice.
- Provide free or discounted first aid and CPR training for volunteers.
- Recruit a qualified volunteer to offer on-site yoga classes to fellow volunteers.
- Invite the local Health Department to speak on preventing the spread of communicable diseases.
- Have your organization’s safety coordinator train all volunteers on your emergency preparedness/natural disaster safety plan.
- Provide diversity training for all volunteers to increase their cultural competency.
- Encourage volunteers to attend local health fairs as a group outing.
- Include volunteers in annual screenings and immunizations provided to employees free of charge.
What Would You Add to This List?
If you were developing a Volunteer Wellness Program, what activities would you include? Please share your ideas and comments!