As leaders
of volunteers, we spend a fair amount of time on the business of persuasion –
inspiring others to join our cause, recognizing volunteers for their efforts,
cajoling volunteers to take on one more task. In volunteer recruitment ads we
seek to answer for volunteers “What’s in it for me?” For volunteer
appreciation, we offer perks, like gift cards and pins, to show our
gratitude. But, by focusing on the self-interests
of volunteers, are we missing the boat?
By appealing to extrinsic motivators, many volunteer management approaches reflect traditional views of human nature as egocentric, motivated by
self-interest and the will to survive. New research, however, shows the
opposite may be true. How does this new information change how we engage and
inspire volunteers?
Altruism vs. Empathy vs. Compassion
Compassion is
often confused with altruism, but it is different. Altruism is an action that
benefits someone else, and it may or may not be accompany compassion. Consider,
for example, donated clothing or furniture. Does the donor feel compassion,
or do they just need to clean out their closets?
Compassion is defined as the emotional response when suffering in
others is recognized and results in an authentic desire to help. Compassion,
therefore, can be a key driver of altruism, but is not a necessary element.
Similarly,
empathy is defined as the emotional experience of another person’s feelings,
but may not result in compassion. For example, we may tear up while watching a documentary about needy foster children, but may not feel a
need to help.
The Compassion Instinct
Scientists
have discovered that we are born with the instinctual urge to help others –
some call it the “compassionate instinct.” It has helped us survive as a
species.
Researcher
Dacher Keltner, a leader in the field, asserts that “compassion and benevolence…are
an evolved part of human nature, rooted in our brain and biology, and ready to
be cultivated for the greater good.” For more of his views on compassion and evolution see his talk below:
Although
cooperation has helped us survive as a group, we each
individually benefit as well. Studies show that connecting with others helps us
enjoy better emotional and physical health. The act of giving is also
pleasurable, as much (if not more) than the act of receiving. And, people
who give regularly are happier than those who do not, regardless of social
status.
In short,
giving makes us feel good. So good, in fact, that when we perform behaviors
associated with compassion, our bodies produce ocytocin, which leads to a
feeling of warmth and connection. This chemical reaction motivates us to
be even more compassionate, thus creating a self-perpetuating cycle.
Does
Compassion Promote Altruism?
We know that
altruistic acts often rub off on others around us. Consider many of the “random
acts of kindness” that ignite a chain reaction of giving. In addition, research
has shown that compassion is a vital part of the social contract and can
motivate helping behavior, even to our own detriment.
By the same
token, worrying that others will see our altruistic acts as self-involved will
prevent some adults from offering assistance at all.
Researchers
have also found that compassion can be learned by example -- not surprisingly, compassionate
parents are more likely to raise altruistic children.
Four Takeaways
Given this
new take on human nature and the power of compassion over self-interest, here are a few things you might consider:
- Instead of focusing your recruitment messages on what volunteers can get out of an
experience with your organization, share stories that elicit compassion – both
that vividly demonstrate the needs of those you serve and that depict
altruistic volunteers in action.
-
Rather than
offering extrinsic rewards as part of recognition activities, help volunteers feel even more compassionate – recruit donors to contribute to your organization in recognition of your volunteers' efforts.
-
Lead by example. Find ways to cultivate
compassion and altruism to volunteers and staff at the office on a regular
basis. Check out the Greater Good at UC Berkeley for ideas.
- Finally, assume the best and be a champion of service -- we're hard-wired to help, so make the most of it by helping others get connected, make an impact, and feel good about giving.
So, to answer my question -- does
self-interest trump compassion? Smile Train
co-founder Brian Mullaney, quoted in a 2010 New York Times article, asserts “The most
selfish thing you can do is help others.”
Perhaps compassion and self-interest are running neck-and-neck, or perhaps they are one and the same. I'll leave it to you to decide.
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